QUANTUM DECISION-MAKING MODELS IN STRATEGIC MANAGEMENT: NOVEL APPROACH TO HANDLING UNCERTAINTY AND COMPLEX ORGANIZATIONAL BEHAVIOR

This study examines how quantum decision-making models can improve strategic management in VUCA context, outperforming standard methods. It emphasizes Quantum superposition, Entanglement-Inspired Stakeholder Alignment, Quantum Cognitive Readiness & Quantum-Enhanced Decision Resilience. We used quantitative research. After a 60-person pilot test, 360 managers from high-uncertainty Chinese businesses provided data. QSI, entanglement-Inspired stakeholder alignment, quantum cognitive readines & Quantum-Enhanced Decision Resilience are measured using structured questionnaire. Statistical analysis examined direct and moderating effects. QS greatly improved decision resilience, whereas Entanglement-Inspired Stakeholder Alignment increased strategic cohesiveness over stakeholder interdependence. The Quantum Cognitive Readiness moderated QSI and Entanglement-Inspired Stakeholder Alignment on Quantum-Enhanced Decision Resilience. These results support the idea that QSI, entanglement-inspired stakeholder alignment, and quantum cognitive readiness boost resilience. Research adds superposition, entanglement, dynamic capacities and stakeholder theories to quantum decision theory. It stresses strategic preparedness with cognitive psychology. The interdisciplinary framework guides scenario planning, training programs to improve agility & stability in VUCA settings.